Thursday, November 20, 2008

Hunk to Dork

I have hesitated to mention this, but am I the only one who has noticed that Galen Weston Junior has been dorkified by the Loblaws marketing department?

The man who inherited the top job at Loblaws was a perfect spokesman for the grocery store chain. He was cute in a way that appealed to well, everyone. He was not just intelligent sounding and sexy; he was cool. When he flogged the President's Choice brand he followed in a tradition provided by the original President's Choice flogger, Dave Nichol. We've been waiting a long time for someone to fill Dave Nichol's shoes.

But just recently Galen has appeared in a new set of holiday ads and he's, well, a dork. They gave him a dorky haircut. He's wearing the kind of dorky sweater that people only wear to please the elderly female relative who gave it to them.

Could this be the revenge of a marketing department that was devastated in Galen-mandated cutbacks? Revenge of the Little Guy? Perhaps this should inspire a whole new movement of social activism. Ho, ho indeed.


penlan said...

Yes, I noticed it too. *sigh*

Anonymous said...

Define Dork.

Ferd said...

dork (dôrk)
1. Slang A stupid, inept, or foolish person: "the stupid antics of America's favorite teen-age cartoon dorks" Joshua Mooney.
2. Vulgar Slang The penis.
[Perhaps from dork, variant of dirk.]
dorki·ness n.

Yappa said...

Dictionaries are often not good at capturing usage. I'd say dork is the opposite of cool, and is closely related to nerd. You could be exhibiting dorkishness if your trousers end just above your ankles; if you have a haircut that looks like someone put a bowl on your head and sheered you with dull scissors; or if your glasses are held together with tape. Of course, many variations are possible, and one person's dork is another person's cool. That's what I like to tell myself, anyway. ;-)

Anonymous said...

Yappa, I find it interesting you mention the haircut both in the description of a dork and also pertaining to young Galen, as I believe he's called LOL. That haircut, brushed forward, cut very short seems to be all the rage among the cool young men. It started with George Clooney actually, and then the young 'uns went for it. You see it everywhere, so Galen's right up to speed with the latest styles.

p.s. I think he's a cutie and tongue-in-cheek witty.