I have hesitated to mention this, but am I the only one who has noticed that Galen Weston Junior has been dorkified by the Loblaws marketing department?
The man who inherited the top job at Loblaws was a perfect spokesman for the grocery store chain. He was cute in a way that appealed to well, everyone. He was not just intelligent sounding and sexy; he was cool. When he flogged the President's Choice brand he followed in a tradition provided by the original President's Choice flogger, Dave Nichol. We've been waiting a long time for someone to fill Dave Nichol's shoes.
But just recently Galen has appeared in a new set of holiday ads and he's, well, a dork. They gave him a dorky haircut. He's wearing the kind of dorky sweater that people only wear to please the elderly female relative who gave it to them.
Could this be the revenge of a marketing department that was devastated in Galen-mandated cutbacks? Revenge of the Little Guy? Perhaps this should inspire a whole new movement of social activism. Ho, ho indeed.